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Monday, October 14, 2013

Innovations in Music Marketing

More than ever, television is being used to introduce new music to the world. More subtle than MTV: a television show will have one or more 'miniature music videos' embedded in them. It's a bit of a 'game' - sometimes Googling on the song lyrics will locate the song, but often one needs an app like Shazam to track it down. I'm sure it's only a matter of time before you'll be able to speak to your television and say "buy that song".

Lest I sound overly cynical, I don't think this is a bad thing. Especially since I've noticed how as I've grown older I have less and less time to follow the music world - which has itself grown unbelievably huge.

The new NBC series The Blacklist is fast developing a reputation for featuring new and really well-done music. For example:

"Here With Me" by Robot Koch and Susie Suh



Caught in the riptide
I was searching for the truth
There was a reason
I collided into you

Calling your name in the midnight hour
Reaching for you from the endless dream
So many miles between us now
But you are always here with me

Nobody knows why
Nobody knows how or when
This feeling begins just like a spark
Tossing and turning inside of your heart
Exploding in the dark

Calling your name in the midnight hour
Reaching for you from the endless dream
So many miles between us now
But you are always here with me

All inside me I find my way back to you

Calling your name in the midnight hour
Reaching for you from the endless dream
So many miles between us now
But you are always here with me

Two worlds in your hands in your heart
Its one universe
You are always here with me

[edit 21 October 2013: updated with correct lyrics]


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